Privacy Policy

Last updated: February 2026

See also:Terms of ServiceCookie Policy

1. Introduction

Ugency Ltd ("Ugency", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI UGC marketplace platform.

We are registered in England and Wales and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

Ugency Ltd is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at [email protected]

3. Information We Collect

We collect the following categories of personal data:

Account Information: When you register, we collect your name, email address, and password. If you sign up via Google or Instagram OAuth, we receive your profile information from these services.

Profile Data: For creators, this includes your social media handles, follower counts, portfolio samples, and AI character configurations. For brands, this includes company name, industry, and campaign preferences.

Payment Information: We use Stripe to process payments. We do not store your full card details on our servers. For cryptocurrency payments, we collect your wallet address. Stripe handles PCI-DSS compliance for card transactions.

Contest Data: Submissions, performance metrics, voting data, and contest participation history.

Technical Data: IP address, browser type, device information, operating system, and usage patterns collected through cookies and similar technologies.

Communications: Records of your correspondence with us, including support requests and feedback.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Contract Performance: To provide our services, process transactions, and manage your account
  • Legitimate Interests: To improve our platform, prevent fraud, and communicate relevant updates
  • Consent: For marketing communications and optional data processing activities
  • Legal Obligation: To comply with applicable laws and regulations

5. How We Use Your Information

We use your personal data to:

  • Create and manage your account
  • Process contest submissions and determine winners
  • Process payments and prize distributions
  • Display public leaderboards and contest results
  • Connect brands with creators for collaboration opportunities
  • Send service-related notifications and updates
  • Provide customer support
  • Analyze platform usage to improve our services
  • Detect and prevent fraudulent activity
  • Comply with legal obligations

6. Information Sharing

We may share your personal data with:

Other Users: Your public profile, contest submissions, and performance metrics are visible to other platform users. Brands can see creator profiles; creators can see brand briefs.

Service Providers: We work with third-party providers for payment processing (Stripe), email services, cloud hosting, and analytics. These providers are contractually obligated to protect your data.

Social Media Platforms: When you connect your Instagram, TikTok, or other accounts, we exchange data with these platforms to verify your account and retrieve metrics.

Legal Requirements: We may disclose your data if required by law, court order, or to protect our rights and the safety of users.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner.

7. International Data Transfers

Your data may be transferred to and processed in countries outside the UK, including the United States (where some of our service providers are located). When we transfer data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK Information Commissioner's Office.

8. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. After account deletion, we may retain certain data for up to 6 years to comply with legal obligations, resolve disputes, and enforce agreements. Contest data and public leaderboard information may be retained indefinitely as part of our platform's historical record.

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Restriction: Request limited processing of your data
  • Portability: Receive your data in a structured, machine-readable format
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw previously given consent at any time

To exercise these rights, please contact us at [email protected]. We will respond within 30 days.

10. Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyze usage, and remember your preferences. Essential cookies are necessary for the platform to function. You can manage non-essential cookies through your browser settings.

11. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the Internet is 100% secure.

12. Children's Privacy

Our platform is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our platform and updating the "Last updated" date. Your continued use of the platform after changes constitutes acceptance of the updated policy.

14. Complaints

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk

15. Contact Us

For any questions about this Privacy Policy or to exercise your data rights, please contact us at [email protected]